Studio Hours · Episode 2 of 20

The logo is the last thing

Northwind Studio May 15, 2026 4 min read

Why we leave the mark until the end of a project, and what goes first.

In this episode we walk through the brief, the first round that did not work, and the change that made the second round land. The full conversation is in the video and on the podcast; these are the notes.

If you are commissioning something similar, the short version is at the end: what to ask for, what to leave open, and when to say no.

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