Field Guides
Practical, printable guides for teams commissioning brand and product work: briefs, reviews, budgets and handover.
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- 01PublishedMay 7, 2026
Writing a design brief
A brief is a promise about what success looks like. Here is how to write one a studio can use.
- 02PublishedJune 6, 2026
Running a design review
How to give feedback that moves work forward, and how to stop a review becoming a vote.
- 03PublishedJuly 6, 2026
Budgeting for brand work
What drives the cost of a brand project, and where a smaller budget still goes far.
- 04PublishedJuly 28, 2026
Choosing a studio
Portfolios, chemistry calls and references: how to shortlist a studio in two weeks.
- 05PublishedAugust 11, 2026
Getting sign-off without a committee
Who signs off, when, and how to keep the circle small.
- 06PublishedAugust 25, 2026
Planning a photo shoot
Shot lists, locations and the one person who must be on set.
- 07PublishedSeptember 8, 2026
Briefing copy and design together
Why words and pictures need the same brief, and how to write it.
- 08PublishedSeptember 22, 2026
Launching a new identity
The order to roll a rebrand out in, from email signatures to the shopfront.
- 09PublishedOctober 6, 2026
Keeping a brand consistent
The three files every team needs, and the one they always lose.
- 10Coming soonOctober 25, 2026
Measuring a rebrand
The three numbers worth watching after a rebrand, and the ones that only feel important.
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